Rob Kardashian isn't hung up on being a reality star; he just wants to work on his sock line. And if you somehow missed it, Rob Kardashian now designs a luxury sock line called Arthur George, and believes people will pay as much as $30 a pair for footwear that tend to hurt our eyes.


"Literally, my job is I make socks. That's all I do. I don't necessarily care about the show. I would rather film this -- me doing what I do [making socks] -- than being around my family," the 26-year-old admitted in a recent interview with the Wall Street Journal.


Uh, did Rob forget that the only reason he has a "luxury" sock line in the first place is his family?


Well, not entirely. Kardashian was quick to say that he's grateful for the opportunity to be with and live with his family.


"Not everybody even gets to live with their own family because they have to go to L.A. or New York or wherever to work and find a job and leave their family back home. But everyday I get to work with my family -- if I want to. And I'm all about family, that's how I was raised. We've all got each other's backs. And thank God, I have the opportunity to do what I love, which is my family and work on a business and try and make it the best that it can be," he explained.


Good boy, your momager has you well-trained.


Still, with all this in mind, it's interesting that Rob decided to shed the Kardashian name when he launched the line, telling Racked in 2012 that he didn't want people to associate Arthur George with his sisters' brand, and even more interesting that he put younger sisters Kylie and Kendall front and center in his ad campaigns earlier this year.



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  • Kim Kardashian Attends 'QuickTrim' Photocall At Westfield London


    LONDON, UNITED KINGDOM - MAY 19: Kim Kardashian celebrates the launch of her weight management product 'QuickTrim' at Westfield on May 19, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)




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  • DFI Red Carpet Arrivals for Cruel Summer - 65th Annual Cannes Film Festival


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  • Phoenix Suns v Dallas Mavericks


    DALLAS, TX - JANUARY 04: (L-R) Khloe and Kim Kardashian attend a game between the Phoenix Suns and the Dallas Mavericks at American Airlines Center on January 4, 2012 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Martinez/Getty Images)




  • Kris Jenner, mother of Kardashian celebr


    Kris Jenner, mother of Kardashian celebrity sisters Kim, Khloe and Kourtney, arrives at a red carpet event hosted by Google and the Hollywood Reporter, on the eve of the annual White House Correspondents' Association dinner in Washington on April 27, 2012. AFP PHOTO/Nicholas KAMM (Photo credit should read NICHOLAS KAMM/AFP/GettyImages)