Anything David Beckham can do, Cristiano Ronaldo can do better - and bigger - it seems if the launch of his new CR7 underwear range is anything to go by.
The Portuguese footballer launched his new line of pants in typically understated fashion with a 19 metre tall image of himself modelling one of the designs.
This is Cristiano's first underwear range and comes hot on the heels of David Beckham's line for H&M.
And just like Becks, Cristiano is no stranger to getting his kit off and posing in his undercrackers.
Both have been the face - and body - of Armani underwear in past advertising campaigns for the designer fashion brand.
The CR7 range hits stores and www.cr7underwear.com today.
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