Because not even Marvel could think of viral marketing this great, a movie theater in China mistakenly used a fan-made "Thor: The Dark World" poster to promote the film. The artwork in question shows Thor (Chris Hemsworth) clutching the villainous Loki (Tom Hiddleston) in a loving embrace; the actual poster shows Thor pulling the movie on his girlfriend, Jane (Natalie Portman). Check it out below.


[via Reddit]