» » PICS: Luisa Shrugs Off Apostrophe Row
23 August, 2013


Luisa Zissman proved there was no way of keeping a good girl down as she stepped out looking amazing in a cut-out leather dress following her latest Twitter gaffe.


The former 'Apprentice' star sizzled in the navel gazing number as she attended the Bloggers Love Collection fashion show in London on Thursday night.


luisa zissman


Luisa Zissman

She was earlier at the centre of a bizarre grammar row on Twitter, after she removed the apostrophe from her new company's name, Bakers Toolkit.


She surprised her followers by asking: "Is it Bakers Toolkit or Baker's Toolkit with an apostrophe?"


luisa zissman


Luisa shrugged off the latest controversy at the event

Her gaffe soon went viral and she appeared on BBC 5live to defend herself.


"I really don't know what the big hoo-ha is all about," she told them.


"I've ditched the apostrophe. You look at big brands, like Waterstones, who famously ditched their apostrophe last year - it's about marketing, about the look and feel of a brand, and I just don't think it's necessary."


Luisa is now even set to appear on BBC Breakfast on Saturday to talk about it, but she's not the only one who can't use an apostrophe, as this lot prove.





  • This sign has an amazing four (count 'em!) apostrophe fails...




  • ...whereas this sign only has three. Sad Cafe, indeed.




  • One of the best companies, yes. But not one of the most grammatically literate.




  • Starbucks, you really should know better. Especially given how many writers hang out in your branches.




  • But sadly, you're grammar isn't.




  • Friendly Ben really should learn when to use apostrophes before he starts telling kids how to read.




  • Is it?!




  • The weather forecast from Fox 25? Cloudy, with a chance of apostrophes.




  • Max say's this. We say: lose the apostrophe, Max. Kid's might read that sign.




  • The irony? Just too, too great.




  • According to clinical tests, 80% of Clinique signage doesn't get seen by a proofreader.




  • Is it? It is!




  • We see what you tried to do there, chip shop in Kenilworth. We also see that it sadly went wrong.




  • We think they mean people who organise farmers' markets.




  • And the feeling's/feelings right - right, ladies?! (Note: also marked down for using 'complementary' rather than complimentary'.)




  • Meanwhile, in Canada, someone's got <em>very</em> confused.




  • Is it?!




  • We get the impression they started off trying to write this in one way, changed their mind, and then thought 'What the hell'. So: what the hell.




  • Somehow, we expect better of Victoria's Secret.




  • The only thing sadder than a grammatically incorrect advertising sign? A grammatically incorrect, <em>expensive neon</em> sign.




  • Somewhere in America, some idiot's displaying this bumper sticker.




  • And finally, in Shrewsbury: a bunch of apostrophes go so horribly, horribly wrong that we can't <em>not</em> stop and look. Bravo, sign-writer!






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via http://www.huffingtonpost.co.uk/2013/08/23/luisa-zissman-apostrophe-row-twitter-bakers-toolkit_n_3803452.html?utm_hp_ref=uk-entertainment?ncid=GEP
23 Aug 2013
Posted by at 5:38 AM
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